The Braided Rug Company began their journey in 2001, selling American Braided Rugs through a simple phone order system. These rugs, a gift from an American friend, were a hidden gem in the UK market.
Here at Roots we stock a range of baskets, coasters, and scallop bags in various sizes.
Hailing from the eastern coast of America, primarily North Carolina, these rugs trace their roots to the early settlers’ plaited rag rugs. These durable, reversible, and machine-washable rugs, crafted from premium yarns, are a testament to sustainable living.
In 2011, they expanded their offerings with a range of natural, jute rugs designed specifically for the British and European markets. Partnering with a family-run company in Bangladesh, they harnessed the skills of local artisans and organic jute fibres to create the unique colorways. Over the years, they’ve forged strong bonds with Bangladeshi colleagues, sharing a commitment to fair work practices, environmental sustainability, and community development.
This supplier’s recent move to a state-of-the-art, solar-powered facility underscores their dedication to eco-friendly practices. By recycling rainwater for dyeing and utilising jute bales for sound insulation, they minimise their environmental impact. The growth of local businesses around the facility is a testament to the positive social and economic contributions of this partnership.
Find out more about The Braided Rug Company here.
